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August 09, 2012

Slow Web access is chief mobile complaint

SAN MATEO, Calif. (UPI) -- Speed issues are No. 1 in people's complaints about accessing the Internet on their mobile devices, a U.S. research firm says.

Two-thirds of consumers surveyed by Keynote Services gave "Web pages being too slow to load" as their leading frustration with the mobile Web.

"Even though people make accommodations for [using] a tablet or smartphone, over time those [accommodations] for differences will begin to shrink," Don Aoki, senior vice president of professional services at Keynote Competitive Research, told Marketing Daily.

"People don't care what kind of device they're [using], they're trying to get something done or get some information."

Sixty percent of tablet users said they expect a wait less than three seconds for a Web site to load, while nearly two-thirds of smartphone owners expected pages to load within four seconds, the survey found.

Sixteen percent of respondents in the survey said they will not return or wait for a Web site to load if it takes too long.

"Mobile consumers have options on how they can access and consume their digital content," Aoki said, noting 6 percent of those surveyed said slow loading of a Web site would send them to a competitor's site.

"For brands, it's critical to integrate and develop mobile strategies that are viable across multiple types of mobile devices."

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